What Is Alliteration?
6. Bed Bath & Beyond
This is a good example of how alliteration is used to create a catchy name to a business and helps to make a brand easily memorable. Using the consonant “b,” this company sets a good rhythm with their choice of a business name that is not only easy and fun to say but also makes a good reference to the variety of products they sell.
Their use of “bed” and “bath” places a strong focus on the mostly domestic merchandise they offer. The term “beyond” just emphasizes that there are even more goodies for customers to check out. The companys slogan of “Everything to Entertain” is also in keeping with this style.
