What Is Alliteration?
7. Coca-Cola
Easily one of the most recognizable brands around the world, Coca-Cola is both a company and a beverage that is easy to remember. Containing the repeated “co,” this brand name makes good use of cola to indicate its main product offering of the beverage and coca to identify the type of leaves that were then being used in its flavoring.
Using two-syllable words makes this name all the easier to master, no matter what language is being spoken in the country the product is introduced to. Other companies that have applied similar strategies in naming themselves include PayPal and Dunkin Donuts.
